Programs

Tailored programs for sales and negotiation competencies

Every program starts with a diagnosis of where your team is leaving money on the table today. No standard approach, but a trajectory that keeps working long after the two-day training.

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Always tailored

What can a program include?

No two teams are the same. The diagnosis determines which mix of intervention and embedding fits: coaching where needed, repetition where it matters, and measurable KPIs so you know it works.

Diagnosis Insight Intervention Behavior Embedding Anchoring Continuous Impact
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Diagnosis

Insight into the current level and improvement opportunities of your team.

  • Field orientation (ride-alongs)
  • Baseline measurements & scans
  • Pre-assessments
  • Pre-program assignments
🎯

Interventions

Targeted programs and consultancy that create direct impact.

Programs (with action plan)
  • Impactful Selling (Sales)
  • Customer Challenge (Sales)
  • Nego Advanced (Negotiation)
  • Year-end Negotiation (Negotiation)
  • Add-ons: Insight Discovery, buying alliances, cultural & generational differences
Case-based consultancy
  • Field accompaniment
  • Custom case development
  • Negotiation sparring
💪

Embedding

Structurally anchoring new behavior in day-to-day practice.

  • Train the trainer
  • Booster sessions (follow-up days)
  • Coaching on the job (flexible hours)
  • Manager & coach monitoring
  • Video sharing (blended learning)
  • Post-assessments
  • Follow-up via email / video
  • Evaluation meetings
The journey

What does a Zenith Learning Journey look like?

Diagnosis

Baseline measurement of competencies. Where does your team stand and where is the greatest growth opportunity?

Intensive Training

2 days of hands-on training with your team. Theory, practice, and case studies tailored to your industry.

Personal Coaching

One-on-one sessions to deepen individual challenges and anchor behavioral change.

AI Sparring Partner

Practice with an AI avatar that simulates your clients and scenarios. Direct feedback on behavior and strategy.

Impact Review

Measure results, share experiences, and adjust. A new scan captures progress and determines next steps.

Continuous impact
Continuous impact

This is an illustrative example. The exact design differs per organization. Every program is fully customized. After completion, a new diagnostic cycle begins to measure progress and determine next steps.

Who is it for

For which organizations?

Our in-company trajectories work best for organizations that want to go beyond a one-off training. For whom do we see the biggest change?

📈

Sales & account teams

Teams that too often compete on price or lose conversations to invisible competitors. If you want deals to close on value more often, this is where it starts.

🎯

Commercial directors

Directors who want to move away from dependence on the sales hero and build a team that performs consistently. Fewer peaks and dips, more predictable results.

📚

HR & L&D

HR and L&D leaders done with trainings that evaporate after the two-day session. A partner that shows ROI in behavior and results, not in evaluation scores.

Live April 2026
New

The Zenith AI Avatar

Development doesn’t stop after program day. With the Zenith AI Avatar, your team practices sales and negotiation conversations whenever it suits them, at their own pace, on their own time.

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Practice without limits

Your people train realistic conversations outside of program days. This way, what they learn sticks faster and deeper.

📊
Assessment at any moment

Where does your team stand in their development? The AI Avatar measures competencies objectively, so you always know where focused attention is needed.

🎯
Insight for leadership

Assess the commercial level of your team. Ideal for commercial directors and HR leaders who want to develop data-driven.

Try it for free? Get in touch

The AI Avatar goes live in April 2026. Request a no-obligation demo now.

Individual development needs

Not training with a full team? Our open training programs are for individual professionals who want to stop competing on price and bring conversations back to value. Single enrollment, the same Zenith methodology.

View open training
Our framework

Built on the Zenith 10-phase model

All our programs follow the same proven model: first create value through Challenge & Convert, then distribute it in the negotiation. From preparation through to the close.

View our approach

Wondering which combination fits your team?

We build every program around what your team needs right now: where is money being left on the table, which moments are being avoided, which behavior should become the new standard? Schedule a no-obligation intake.

From 2 days, fully customized. Starting from €7,950 (excl. VAT).

Schedule an intake